ABOUT US

See how you can treat your pets to the best

We’re four humans from three corners of the world — South Africa, India and the UK — who somehow ended up in the UAE, equally annoyed by what passed off as “premium” dog treats.

Petsoo was born out of the collective “are you kidding me?” we felt reading pet food labels that sounded more like science experiments than real meals.
We weren’t vets. We weren’t nutritionists. We were just obsessive dog parents who refused to feed our pets junk wrapped in shiny branding.

So we did what any half-reasonable lunatics would do:
We ditched the artificial crap, ignored the industry playbook, and made the kind of treats we’d proudly eat ourselves

(and sometimes do — no judgment).

Because loving your dog shouldn’t mean settling for trash disguised as treats.